SEO helps search engines find you. GEO helps AI assistants understand you.

For small businesses, the practical goal is not to chase a magic ranking. The goal is to make the website clear enough for customers, Google and AI assistants to read the same business truth.

SEO

SEO, Search Engine Optimization, focuses on crawlability, indexing, page structure, titles, descriptions, internal links, performance, structured data and useful content.

GEO

GEO, Generative Engine Optimization, focuses on source clarity. It asks whether an AI assistant can understand what the business is, who it serves, what it offers, what proof exists, how pricing works and where to verify the claims.

How LUMIO applies both

LUMIO builds website pages with a clear offer, pricing path, proof policy, structured data and source pages such as AI Search Source and llms.txt.